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We spill all of our magic beans (aka strategies) for working and living creatively here in, The Gooseberry Review, our monthly letter series.

TORONTO FASHION BLOGGER: HOW TO SET (AND ACHIEVE) GOALS

toronto fashion blogger

The tantalizing sense of possibility that lies in the fresh year ahead is intoxicating and it’s easy to get swept away by that warm and fuzzy feeling when setting your goals.

Creating goals that are attainable is something of an art form in and of itself, and while there is no right or wrong way to go about this, here are some tips that I’ve gleaned from my years running my own business that I hope will help you to achieve yours. (more…)

TORONTO FASHION PHOTOGRAPHER: MY FAVOURITE 2016 TORONTO FASHION MOMENTS

toronto fashion photographerIn case you didn’t know it, Toronto is home to an insane amount of fashion talent! From designers, to fashion bloggers, models and boutiques, this is a metropolis that is buzzing with style gurus and inspirational icons. This year I had the tremendous pleasure of working with numerous talented fashionistas and above are a few of my favourite 2016 fashion photography moments. (A lot of what I shot this year is on deck for publication/debut next year, so I am unable to share those right now. But hopefully you enjoy this roundup of fashion captures!) (more…)

TORONTO HOLIDAY MINI SESSIONS: 2016 TORONTO HOLIDAY MINI SESSIONS RECAP

toronto holiday mini sessions

Thank you to everyone who came out for LLB Creative’s 2016 Toronto Holiday Mini Sessions! It was a marvelous day that was complete fun for me personally and filled with lots of jolly laughing and merriment! We enjoyed Christmas cookies, we danced around in matching holiday pajamas, we had tickle fights and played with presents. The holidays are a wonderful time of year and being able to capture so much of this holiday spirit for families is truly a gift that I am grateful for. Happy holidays everyone! xo (more…)

TORONTO FAMILY PHOTOGRAPHER: MY FAVOURITE 2016 FAMILY PHOTOGRAPHY MOMENTS

toronto family photographyI have this personal motto that translates really well into my professional life — “You regret the photos that you don’t take.” Personally, I have deeply regret not having more photographs of myself and my family life when I was a teenager. This was before the time of selfies and cell phones and during that awkward time of life where you avoid your own reflection as much as possible. So whenever a family contacts me for a family session and I genuinely thrilled! (more…)

NATURAL TORONTO NEWBORN PHOTOGRAPHER: FAVOURITE 2016 BABY MOMENTS

toronto newborn photographer

I have no words when it comes to photographing babies, because these photo sessions are always truly magical. This teeny tiny person is seeing things for the first time, discovering the world around them as completely new and getting to know their parents. Capturing a family’s earliest days with their little bundle of joys is an enormous privilege and joy. Here is a small sampling of some of my favourite Toronto newborn photography and baby photography moments. Natural, candid and full of happiness — that is what I believe this time of life should be all about. (more…)

TORONTO WEDDING PHOTOGRAPHER: MY FAVOURITE 2016 ENGAGEMENT MOMENTS

candid toronto wedding photographerEngagement sessions are wonderful. Purely and simply wonderful, because they are an opportunity to capture a couple in love being themselves. This year I had the incredible experience of working with numerous lovebirds and creating just as many unique Toronto engagement sessions to suit a wide range of styles. We explored forests, we lingered in coffee shops, we danced as if no one was watching, we staked out a replica Ghostbusters car, we hid away in bookstores, we took long meandering walks by the lake — I even hid in the bushes (literally) to capture a surprise proposal! Above are just a few of my favourite engagement moments from 2016. How I wish I could share them all, but I’m afraid that if I did my heart would explore. (more…)

TORONTO FASHION PHOTOGRAPHER: TORONTO STREET STYLE CHIC WORK ATTIRE

toronto fashion photographerWorking with Do Well Dress Well was an amazing experience! This fantastic professional blogger not only has an incredible sense of style, but she also offers all sorts of business savvy to help young professionals succeed in the workplace. For this shoot I wanted to create a feeling that was corporate, yet lively, authentic and at the same time a little bit dreamy. The results are colourful and joyful with a little bit of edginess. Hop on over and check out her blog now! (more…)

TORONTO HOLIDAY MINI SESSIONS: 2016 TORONTO CHRISTMAS MINI SESSIONS

toronto holiday mini sessions

Firstly, forgive me — I know it is early to be talking about Christmas. But because Holiday Mini Sessions are LLB’s most popular photo event I have to send out the invites early to get organized and have everything ready for you by December 1st!

Bring your little ones, friends, spouse or pup for a cosy Christmas themed shoot that captures the cheer and fun of this wonderful time of year! This year we’ll be enjoying milk and cookies, Christmas storytime for the little ones, twinkle lights galore, mistletoe antics and lots of magic! Complete details below! (more…)

SMALL BUSINESS ADVICE: 6 SIMPLE WAYS TO HUSTLE TO SUCCESS

toronto branding photographerThere is a buzzword floating around at the moment on throw pillows, coffee mugs, notebooks and tote bags, and that word is ‘hustle.’ However, being told to simply ‘hustle’ as a piece of advice for success can be overwhelming. So today I would like to offer a few personal tips to help answer the burning question, “How exactly do I hustle to help my business succeed?” (more…)

TORONTO FAMILY PHOTOGRAPHER: FALL FAMILY MINIS

toronto fall mini sessionsEach year when I open up Toronto Fall Mini Sessions I want to write, “Bring me your babies to photograph in the fall colours!” Why? Because capturing little ones and their parents in the glorious fall foliage is just so sweetly magical! Little ones play in the leaves and goof around, parents and I laugh at their antics and darling family moments like this are captured to treasure forever! (more…)

TORONTO EVENT PHOTOGRAPHER: BLOG PODIUM 2016 TORONTO RECAP

toronto event photographertoronto event photographertoronto event photographertoronto event photographertoronto event photographertoronto event photographertoronto event photographertoronto event photographertoronto event photographertoronto event photographertoronto event photographertoronto event photographertoronto event photographertoronto event photographertoronto event photographertoronto event photographertoronto event photographerThis year I had the incredible opportunity to sponsor Blog Podium 2016 in Toronto as the official event photographer. Capturing the inspiring energy that was generated by a room filled with influencers, key note speakers and creative professionals was something akin to a dream assignment. The day was filled with laughter, fascinating insights into the blogging world, speed networking opportunities, flowers and workshops!

Perhaps one of my favourite moments from the day was stumbling upon The Tiffany Pratt discovering a stack of her freshly published book for the first time — it was a special moment to be sure! Although the day itself was rainy outside, the atmosphere inside St. James Cathedral Centre was intoxicating and one that I will remember for a long time to come.

BOOK YOUR EVENT PHOTOGRAPHY PACKAGE TODAY!

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SMALL BUSINESS ADVICE: HOW TO FIND CLIENTS

toronto wedding photographer

One of the most important aspects of running a successful small business is bringing in clients, but doing so can be a tricky matter. Here are a few ways to go about finding (and securing) those elusive customers.

HOW TO FIND CLIENTS TIP #1:  ADVERTISE MINDFULLY
Perhaps the most obvious strategy is to advertise. In the most basic of terms, getting your business in front of more eyeballs increases your likelihood of selling and there are dozens of ways to go about advertising. You can invest in sponsorship opportunities, print ads, web ads, online giveaways or tradeshows (to name a few) in an effort to connect on and off line with your potential market. (more…)

TORONTO MOTHER’S DAY MINI SESSIONS: SPRINGTIME TORONTO FAMILY PHOTOGRAPHER

toronto mother's day mini sessionstoronto mother's day mini sessionstoronto mother's day mini sessionsIt was an absolutely gorgeous weekend, one that I was lucky enough to spend outside with lots of lovely families and their little ones for LLB Creative’s annual “Mama & Moi” Mother’s Day Mini Sessions. There were countless fun moments captured, so above is a very small sneak peek of the giggles, goofing around and love from this mini session event.

BOOK YOUR 2018 PHOTO SESSION TODAY!

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