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We spill all of our magic beans (aka strategies) for working and living creatively here in, The Gooseberry Review, our monthly letter series.

BRANDING

TORONTO FASHION PHOTOGRAPHER: COUPLE’S PORTRAITS IN AN ICECREAM SHOP

Why do we only get our photos taken with our significant other when we get engaged or married? What about capturing all of those wonderful everyday moments that make up our actual lives with another person? I always imagine couples looking back on portraits of themselves together in their youth when they’re retired — imagine that magical feeling that you’d get! So when the lovely Jem Castor asked if her fella could tag along on a fashion shoot, I was more than happy to run with the concept! I took them to the most darling cosy icecream parlour in downtown Toronto. They split a milkshake, sipped rich espressos and cuddled up together for a truly dreamy couple’s portrait session. Take a peek here!
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TORONTO FOOD PHOTOGRAPHER: INTERVIEW WITH TRACY HOULE ABOUT FOOD, LIFE AND BUSINESS

This summer I had the tremendous pleasure of meeting a warm and bubbly Toronto nutritionist by the name of Tracy Houle. I spent a wonderful full season working closely with her to build her brand and launch her business. It was a really inspiring project filled with lots of laughter, shooting mouth-watering food (even healthy cookies that were to die for — seriously, check out her newsletter) and learning about wellness matters along the way!

While working on the behind-the-scenes brand building items and assisting with the business development, I learned so much from Tracy about food and health related to food. I just had to interview her so you guys could also get to know this amazing human and get acquainted with her fantastic food philosophy that doesn’t sacrifice taste! So without further adieu, here she is! Take it away Tracy! (more…)

TORONTO FASHION PHOTOGRAPHER: AN ILLUMINATING WHITE DRESS EDITORIAL LOOK

“Slip into something that makes you feel alive. A touch of rouge, a dab of lipstick, a gown that wraps tightly around you in every direction smothering any trace of self doubt or anxiety, at least for a time. Move as if the world were a painting, an exquisite piece of art still trapped within messy creation, its final form forever dictated by where you step and the path you choose.”

Take a peek at the rest of this moody evening Toronto fashion editorial after the link!

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TORONTO FASHION PHOTOGRAPHER: CORPORATE EDITORIAL STREETSTYLE

This past spring I had the tremendous pleasure of working with the lovely Erica Fox on a fashionable branding project. For our first shoot, we set about capturing creative corporate looks out and about in the city that are suitable for the office, yet bursting with unique personality. We focused on a modern, bold and bright aesthetic and here are some of the results.

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TORONTO BLOGGER: WHEN IS IT THE RIGHT TIME TO REBRAND YOUR BUSINESS

You created a business. You nurtured it. You watched it grow, but then something shifts. You realize, with a pit of dread forming in your stomach, that the brand you worked so tirelessly on no longer suits you and you’re left grappling the question, “How on earth can I rebrand without losing what I’ve already built?”

Rebranding can be an intimidating process, but it can also be a healthy development for a growing business on its way to new levels of success. However, there are a few things that I would recommend keeping in mind to help make your rebrand as effective and efficient as possible. (more…)

TORONTO FASHION PHOTOGRAPHER: TORONTO STREET STYLE CHIC WORK ATTIRE

toronto fashion photographerWorking with Do Well Dress Well was an amazing experience! This fantastic professional blogger not only has an incredible sense of style, but she also offers all sorts of business savvy to help young professionals succeed in the workplace. For this shoot I wanted to create a feeling that was corporate, yet lively, authentic and at the same time a little bit dreamy. The results are colourful and joyful with a little bit of edginess. Hop on over and check out her blog now! (more…)

TORONTO EVENT PHOTOGRAPHER: BLOG PODIUM 2016 TORONTO RECAP

toronto event photographertoronto event photographertoronto event photographertoronto event photographertoronto event photographertoronto event photographertoronto event photographertoronto event photographertoronto event photographertoronto event photographertoronto event photographertoronto event photographertoronto event photographertoronto event photographertoronto event photographertoronto event photographertoronto event photographerThis year I had the incredible opportunity to sponsor Blog Podium 2016 in Toronto as the official event photographer. Capturing the inspiring energy that was generated by a room filled with influencers, key note speakers and creative professionals was something akin to a dream assignment. The day was filled with laughter, fascinating insights into the blogging world, speed networking opportunities, flowers and workshops!

Perhaps one of my favourite moments from the day was stumbling upon The Tiffany Pratt discovering a stack of her freshly published book for the first time — it was a special moment to be sure! Although the day itself was rainy outside, the atmosphere inside St. James Cathedral Centre was intoxicating and one that I will remember for a long time to come.

BOOK YOUR EVENT PHOTOGRAPHY PACKAGE TODAY!

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